is an unique book in that it uses Tai Ji 
approach to explain business concept.The Tai Ji approach means to yield a bit, and to ward off direct attack. Alan Fensin manages to apply the concept in all aspects of business, such as negotiation and sales training. It is better to yield on minor points, in order to win the major contract. Yielding is not the same as giving up. Giving up a few inches to gain a few miles is worthwhile.
In business, it is not necessary to win every single argument. If winning the argument means to offend the customers, the ultimate loser is you. That is why it is better to yield, and make the customers think they are right. As long as you can keep the customers, and they bring in sales, you are the ultimate winner even when you lose every single argument.
I find the first chapter of Increase Wealth and Success
by Alan Fensin rather boring. It is a combination of lessons from The Science of Getting Rich 
and Think and Grow Rich
. That is why I find the first chapter of Increase Wealth and Success by Alan Fensin extremely lengthy. Once Increase Wealth and Success by Alan Fensin
reaches the third chapter, the principle of yielding comes in. This principle of yielding is the theme of the later half of the book. It tells us the importance of flexibility. It teaches us to adapt to all kind of situations, and to ward off hostility. There are a few meaningful quotations from Increase Wealth and Success by Alan Fensin.
Quote 1 from Increase Wealth and Success by Alan Fensin
Love sells everything from baby formula to shampoo to cars. Just listen to the television commercials. You will be amazed at how many times you hear the word “love”.
Quote 2 from Increase Wealth and Success by Alan Fensin
Through knowing who you are, where you stand, and what your goals in life are, you can practice economy in words and in conflicts, which in turn will result in cleaner, more clear-cut resolutions.
Quote 3 from Increase Wealth and Success by Alan Fensin
Allow him to talk and talk. Your silence denotes your power.
Quote 4 from Increase Wealth and Success by Alan Fensin
Remember there are two kinds of people who do not say much. Those who are quiet and those who talk a lot.
Quote 5 from Increase Wealth and Success by Alan Fensin
To win a war does not mean you have to win every battle. And patience will always be your major asset.
Posts
Love sells everything,- i will be paying attention to that, the use of the word love in commercials. it may be psychological ties to the word. love a trigger word. but why would it trigger spending money
ReplyDeleteHi Murk, I think those commercials make us feel guilty if we are not spending enough money on our loved ones.
ReplyDeleteThat is why parents spend so much buying branded goods for their kids.