Friday, April 15, 2011

Subscribe to mailing lists

There was a period of time when I subscribed to mailing lists of practically every website I stumbled upon.
In the end, I received a few hundred offers, articles and newsletter on a weekly basis.

After I changed my email account, I stopped the habit.

I only subscribe to mailing lists of professional bodies related to my job.

Now that the Singapore currency is stronger than many major currencies in the world, I start to subscribe to mailing lists of airlines, travel agencies, hotels and resorts.

This is the only way to get the best offer without having to check the websites continuously.

I think every company catering to consumers must display the Subscribe button prominently.  It is a pain to keep the website on a bookmark, and visit it every day or every week.

The best thing about the newsletters is that we can forward to our friends or colleagues who are searching for similar information.




Most of us never unsubscribe from mailing lists even if we are not keen on the products or services anymore.

We are always afraid of missing out on the best deals or offers.

That happens a lot.

For example, now that I have subscribe to the mailing lists of many airlines, it is hard to unsubscribe.

I never know when I need to find cheap airfares or great deals on a holiday.

What if I unsubscribe and the airline starts to offer unbelievable offer?

I think most of us have too many junk mails and spam due to this bad habit.  Having said that, we are willing to live with the inconvenience of deleting hundred and hundred of emails a week.

Most of us tend to scan the newsletters received, rather than reading word by word.

For those airlines offers, I just pay attention to the destination, and the price of return trip.  If it is good enough, I will read more.

Some companies make things so much easier for us to subscribe to the mailing lists.  We just need to type in our preferred name and email address, click the Submit button.  Then wait for the confirmation email.

The next thing is to click on the link in the confirmation email, and click Confirm button.

After that the newsletters will arrive on a weekly or daily basis.

I hate those companies that ask for all the unnecessary details, or want you to sign up as a Premium member or whatever nonsense.

It is a pain to fill in so many details when we are not going to buy anything.

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